"Gathering Strength for a New Journey": Benbao Unveils 2026 Strategic Blueprint
Strategic Vision: Prioritizing "Aesthetics & Durability"
Chairman Liang Ruihong delivered an inspiring keynote, reflecting on a remarkable 2025 marked by successful market expansion, the integration of sportsmanship into brand culture, and digital transformation. Looking forward to the Year of the Horse in 2026, Chairman Liang reaffirmed the brand’s core philosophy: "Beautiful Design, Superior Durability". He pledged to accelerate Benbao’s growth by deepening market penetration, enhancing brand momentum, and fostering elite team development.
The Next Generation: Building a Foundation for "Smart Manufacturing"
As the representative of Benbao’s new generation, Mr. Liang Lizhi delivered a compelling speech titled "Strengthening Foundations, Intelligent Manufacturing". Drawing from his frontline experience, he emphasized that Benbao will refuse to engage in low-price competition that sacrifices quality. Instead, "High Quality" will remain Benbao’s most formidable competitive moat.
For 2026, he announced five key initiatives:
- SOP Standardization: Implementing a full-link Standard Operating Procedure system.
- User Connectivity: Embracing the internet to establish direct communication with end-users.
- AI-Driven Manufacturing: Empowering smart production through Artificial Intelligence.
- Organizational Efficiency: Optimizing team performance and ensuring a closed-loop of responsibility.
- Transparent Feedback: Establishing efficient internal and external feedback mechanisms.
Brand Evolution: Launching the Premium "Vanck Martin" Brand
Brand Operations Director Sun Yanxin officially released the Benbao 2026 Brand Strategy. He identified 2026 as a critical period for industry restructuring, where brand trust becomes the ultimate connector between enterprise capability and the market.
Key strategic pillars for 2026 include:
- Multi-Category Growth: Strengthening the foundation in New National Standard vehicles while expanding into the electric tricycle and electric motorcycle sectors.
- Premium Brand Launch: The official introduction of "Vanck Martin," a new high-end electric motorcycle brand, marking Benbao's entry into a multi-brand era.
- Global Dual-Engine Drive: Launching a comprehensive International Trade Strategy to build a dual-growth engine driven by both domestic and overseas markets.
- Digital Branding: Leveraging a self-media matrix and personal IP branding to inject warmth and transparency into the Benbao brand.
Celebrating Partnership and Excellence
The gala honored outstanding global distributors and suppliers of 2025 for their dedication and shared success. Partners, including representatives from Xinjiang and key supplier Jinyuxing, expressed their firm confidence in Benbao’s future. General Manager Mr. Zhang concluded the session by detailing the 2026 market support policies, providing a clear path for collaborative growth.
The evening concluded with a grand banquet and cultural performances, highlighted by a powerful chorus of "Me and My Benbao". This event was more than a celebration; it was a strategic mobilization, signaling Benbao’s unwavering determination to lead the market through quality, innovation, and global expansion.
As we stand at the threshold of 2026, Benbao is ready to work hand-in-hand with our global partners to write a more brilliant chapter in the history of green mobility!