Benbao Acceleration: Interview with Chairman Liang Ruihong, Opening New Journey of "Second Entrepreneurship"

Taizhou, Zhejiang, July 1, 2015 —— Recently, Mr. Liang Ruihong, Chairman of Zhejiang Benbao Vehicle Co., Ltd., accepted an exclusive interview and elaborated on the strategic plan for Benbao's upcoming second "Entrepreneurship Period". With the unique humor and foresight of an entrepreneur, Chairman Liang Ruihong pointed out that enterprises must have pursuits, and Benbao will run at full power, accelerate forward, and commit to better serving the green travel of hundreds of millions of people.

Strategic Core: Precision and Change, Product + Marketing Dual Drive

Benbao's innovation and change this time is based on its own strong strength, relying on group advantages, through the strategic layout of three major production bases and control of five major centers, aiming to realize the second take-off of the enterprise.

Chairman Liang Ruihong emphasized the strategic core of "Product" and "Marketing" going hand in hand:

Only by grasping consumers and accurately grasping the psychological demands of consumers can one's products shine in the market. Marketing is the vanguard and pioneer of an army to maintain vigorous combat effectiveness. Only by combining marketing with the sharp weapon of 'Product' can we conquer all obstacles and be invincible in the market.

In the future, Benbao has determined a vertical and horizontal cross product development system, and through market tactics adapted to local conditions such as "combined application of nine types of markets and four major tactics", boosting the Benbao brand to a new level.

Cross-border Integration: Extreme Application of Internet Thinking

With keen industry insight, Chairman Liang Ruihong actively uses Internet thinking to rethink industrial operations. Benbao's "Precision" strategy is not only for markets, channels, and specific regional "tactics" but also for the precise delivery of the brand on the Internet to achieve "Internet effect maximization" for specific target consumer groups.

At the same time, Benbao also began to calm down, thinking about seeking breakthroughs from the electric tricycle and four-wheeler markets, and actively making layouts.

Terminal Service: One-stop "Nanny" New Experience

In terms of channel and terminal construction, Benbao will adhere to the strategy of "grasping hard terminals with one hand" and "grasping soft terminals with one hand", and invest heavily in funds and personnel to upgrade terminals comprehensively.

Benbao will provide distributors with a one-stop "Nanny-style New Experience" through the following support systems:

• Regularly release high-stimulation channel promotion policies.
• Form the "Raiders of the Lost Ark" service team.
• Provide all-round management concepts and terminal shopping guide training.
• Provide perfect worry-free after-sales support and personalized marketing plan assistance.

Efficient Execution: Wings of Brand Leap

Chairman Liang Ruihong emphasized: "To know is easy, but to act is difficult." Only "Unity of Knowledge and Action" can make things move towards expectations. Benbao's future brand strategy and marketing planning will be based on the long term, combined with current reality, to create a precise marketing system and total quality control system, providing a solid guarantee for the enterprise's leap.

Under the overall planning and decision-making power of Chairman Liang Ruihong, Benbao Electric Vehicle will surely upgrade comprehensively in the fields of brand power, product power, marketing power, service power, terminal power, and channel power, accelerating to become the Preferred Brand in Taizhou.